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Brand Partnerships and Collaboration Executive

Brand Partnerships and Collaboration Executive

ConfidentialDelhi, India
4 days ago
Job description

VYLA is India's next-gen multi-brand fashion e-commerce platform , curating the country's most inspiring homegrown fashion labels for modern, style-conscious women.

Our mission : to make discovering Indian fashion as seamless, premium, and story-driven as global shopping experiences.

We blend design, technology, and curation — At VYLA, we're redefining shopping experience by bringing the best homegrown labels onto one curated platform.

Be Fashion. Be Seen. Be VYLA.

🧩 Key Responsibilities

🧠Go-To-Market Leadership

  • Develop a scalable GTM roadmap aligned with paid, organic, and partnership-driven growth.
  • Oversee performance marketing, paid media strategy (Meta, Google, Pinterest, YouTube).

🤠Brand & Designer Partnerships

  • Lead the onboarding and growth of fashion labels — build relationships with designers, homegrown brands, and boutique founders.
  • Negotiate and execute win-win partnerships that drive revenue and visibility.
  • Identify and curate hero brands for exclusive VYLA edits or co-branded drops.
  • Maintain brand health, product curation, and collaboration ROI tracking.
  • ðŸ'¬ Influencer, Creator & Stylist Collaborations

  • Build a tiered influencer strategy — from macro fashion voices to micro creators who authentically align with VYLA.
  • Secure collaborations with stylists, editors, and fashion colleges (NIFT, Pearl, etc.) .
  • Design ambassador programs and reward-based partnerships to fuel community-driven marketing.
  • Oversee creative briefs, campaign content, and storytelling consistency across influencers.
  • ðŸ'ˆ Strategic Growth & ROI

  • Track and optimize key KPIs : CAC, ROAS, AOV, repeat rate, and engagement.
  • Create measurable frameworks for all collaborations, every campaign should tie back to growth.
  • Lead the affiliate, ambassador, and PR collaboration network to multiply organic reach.
  • Build brand visibility across digital media, fashion magazines, and retail events.
  • ðŸª' Collaborations & Experience Marketing

  • Conceptualize and execute co-branded events, and digital showcases with select fashion labels.
  • Partner with luxury hotels, PR agencies, and event collectives to build VYLA's aspirational offline presence.
  • Develop editorial partnerships (Harper's Bazaar, Grazia, Vogue India, LBB) for feature placements.
  • 🎯 Who We're Looking For

  • 5–10 years of experience in growth, brand marketing, or partnerships within fashion, D2C, lifestyle, or creative agencies.
  • Strong network within the fashion, influencer, and brand ecosystem the ability to open doors instantly.
  • Proven track record of executing successful brand collaborations or influencer-led launches.
  • Hands-on understanding of digital growth, media buying, and campaign performance.
  • A creative eye for aesthetics and storytelling — combined with commercial acumen
  • Above all a lover for fashion & homegrown brands .
  • Familiar with homegrown fashion brands and excited about India's evolving fashion scene.
  • Benefits

  • Direct mentorship from growth professionals & the founder .
  • A clear growth path into senior brand / growth roles.
  • Hands-on exposure to e-commerce, fashion-tech, and brand partnerships .
  • A front-row seat in building one of India's most exciting fashion platforms.
  • Skills Required

    Performance Marketing

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