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GrowExx - Senior Web Analytics Engineer - Tag Management System
GROWBY EXX SERVICES PRIVATE LIMITEDAhmedabad18 days ago
Job description5+ years of experience in web / digital analytics implementation and data engineering. Deep hands-on expertise with Adobe Analytics, Adobe Launch, and Adobe Experience Platform (AEP) is required. Strong understanding of tag management systems and JavaScript-based tracking solutions. Familiarity with other tools such as Adobe Target, Customer Journey Analytics, or Google Analytics (as secondary tools). Proficiency in using browser developer tools (Chrome DevTools, Charles Proxy, etc.) for debugging and validation. Solid understanding of web technologies (HTML, CSS, JavaScript, SPA frameworks, etc. Ability to write clear technical documentation and implementation guides. Strong analytical and problem-solving skills with a detail-oriented mindset. Excellent communication and collaboration skills. Bachelors degree in Computer Science, Information Systems, Marketing Analytics, or a related field. Adobe Certified Expert (ACE) credentials are a plus
Key Responsibilities :
- Lead the end-to-end implementation and configuration of Adobe Analytics, Adobe Launch (Tag Manager), and other Adobe Suite tools.
- Translate business requirements into scalable and efficient digital analytics implementations.
- Collaborate with marketing, product, and development teams to define tracking strategies and KPIs.
- Design and implement custom tracking solutions (page views, events, eCommerce, user interactions, etc.
- Perform regular audits of analytics implementation and ensure data quality, consistency, and accuracy.
- Create and maintain technical documentation for tracking requirements and implementation.
- Build custom dashboards and reports to visualize web performance, campaign impact, and user behavior insights.
- Troubleshoot tracking issues and debug data collection using browser developer tools and Adobe Debugging tools.
- Stay current with digital analytics trends, technologies, and Adobe Suite enhancements.
Qualifications and Skills :
(ref : hirist.tech)
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Senior Web Engineer • Ahmedabad
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