Email Marketing Specialist

About the job Job Description :

Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.

Key Responsibilities :

Email Campaign Management : Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.

Audience Segmentation : Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.

Content Creation : Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.

A / B Testing : Conduct A / B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.

List Management : Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

Automation : Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.

Analytics and Reporting : Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.

Collaboration : Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.

Qualifications :

Bachelor's degree in marketing, communications, or a related field.

Minimum of three years of experience in email marketing.

Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).

Strong knowledge of email marketing best practices and industry trends.

Excellent writing and editing skills with attention to detail.

HTML / CSS skills for email template customization (preferred but not required).

Analytical mindset with the ability to interpret data and make data-driven decisions.

Familiarity with marketing automation and CRM systems.

Creative thinking and problem-solving abilities.

Strong organizational skills and ability to manage multiple projects simultaneously.

Effective communication and collaboration skills