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ATL, / TL Audience Management

ConfidentialGurgaon / Gurugram

30+ days ago

Job description

In This Role, You Will :

Audience Segmentation and the Ideal Customer Profile Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads
Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns
Audience First Strategy, Consultation, & Usage Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys
Ensure communication with key decision-makers within target organizations
Use data, insights and AI to improve the performance of our campaigns to our target Audiences
Audience Data Enablement & Governance Ensure target contact lists are consistent, accurate, and compliant across marketing systems
Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns
Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally

Here's What You Need :

5-8 years of experience in marketing data operations, marketing analytics, or a related role

Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights

Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience : the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business / technical stakeholders to establish, communicate, and meet agreed-upon deadlines

Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

Skills Required

Hospitality, Direct Sales, Data Analysis, Project Management, Atl, Mice

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Management • Gurgaon / Gurugram