GTM Engineer & B2B Lead generation specialist

Location : Remote (Work From Home)

Employment Type : Full-Time

Compensation : Competitive salary + Quarterly & Yearly Bonus

Benefits : Paid Sick Leave, Professional Growth Opportunities, Healthy Work Culture

About Us

We are a fast-growing company helping B2B businesses scale their client acquisition with modern lead generation and go-to-market strategies. As we expand, we are looking for a highly motivated GTM Engineer cum B2B Lead Generation Expert to join our remote-first team. This role offers the chance to work with global clients, contribute directly to revenue growth, and build a long-term career with us.

Role Overview

This hybrid role combines technical GTM (Go-to-Market) execution with strategic B2B lead generation expertise . The ideal candidate will design, implement, and optimize GTM strategies while executing high-performing lead generation campaigns across multiple channels (email, LinkedIn, outbound campaigns, and more).

You will play a key role in bridging marketing, sales, and technology — ensuring our clients not only reach the right prospects but also convert them into long-term opportunities.

Key Responsibilities

• GTM Strategy & Execution
• Design and implement go-to-market strategies for B2B products and services.
• Collaborate with leadership to align GTM plans with client and company growth objectives.
• Research industries, ICPs (Ideal Customer Profiles), and market trends to refine campaigns.
• B2B Lead Generation
• Plan and execute multi-channel outreach campaigns (cold email, LinkedIn, paid ads, content-driven campaigns).
• Build and manage prospect databases, ensuring accuracy and segmentation.
• Conduct A / B testing on campaigns to maximize open rates, reply rates, and conversions.
• Track and report campaign performance with actionable insights.
• Technical & Analytical
• Manage GTM tools and platforms (CRM, email automation, LinkedIn automation, analytics tools).
• Maintain strong understanding of email deliverability, domain warm-up, and outreach best practices.
• Provide data-driven insights to continuously optimize pipeline performance.
• Collaboration & Growth
• Work closely with marketing, sales, and client success teams to ensure smooth campaign execution.
• Support clients with GTM and lead generation strategies tailored to their industries.
• Stay updated with emerging B2B marketing trends, tools, and practices.

Required Skills & Qualifications

What We Offer

How to Apply

If you're passionate about driving GTM success and generating high-quality B2B leads , we'd love to hear from you. Please apply directly via LinkedIn or send your resume with a short cover note explaining your experience in GTM and lead generation.

Skills Required

Hubspot, Copywriting, Crm