Digital Marketing Executive (Google ads Preferred)

Job Title : Digital Marketing Executive

Experience : 6 Months to 1 year

Skills Required : Google ads, PPC, Facebook Management, Management

Job Description :

As a Senior Digital Marketing Executive specializing in PPC and Google ads, you will play a pivotal role in devising and executing paid advertising campaigns across various digital platforms. Leveraging your expertise in PPC strategies and techniques, you will be responsible for maximizing ROI, optimizing campaign performance, and achieving business objectives.

Key Responsibilities :

• and execute comprehensive PPC strategies to drive traffic, leads, and conversions in alignment with company goals and objectives.
• end-to-end PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Thorough keyword research, ad copy creation, and audience targeting to optimize campaign performance and ensure maximum reach and relevance.
• and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROAS, to identify trends, opportunities, and areas for improvement.
• A / B testing methodologies to optimize ad creatives, landing pages, and campaign settings for improved results.
• with cross-functional teams including content creators, designers, and developers to ensure cohesive messaging and seamless user experience across all digital touchpoints.
• abreast of industry trends, best practices, and emerging technologies in PPC advertising, and incorporate them into campaign strategies to maintain a competitive edge.
• Regular reporting and performance updates to stakeholders, highlighting key insights, successes, and areas for optimization.
• up-to-date with changes in search engine algorithms, ad platform policies, and industry regulations, and ensure compliance in all PPC activities.
• Moreover, provide guidance to junior team members, fostering a collaborative and knowledge-sharing environment within the digital marketing team.

Required Skills