AEP Analyst - AJO & Campaign

We are seeking an experienced AEP Analyst with hands-on expertise in Adobe Experience Platform (AEP) , specifically Adobe Journey Optimizer (AJO) and Adobe Campaign . The ideal candidate will be responsible for designing, configuring, and optimizing personalized customer journeys and campaigns across channels. You will work closely with marketing, analytics, and tech teams to deliver data-driven and automated experiences.

Key Responsibilities :

• Design and implement customer journeys using Adobe Journey Optimizer (AJO) based on customer behavior and business goals.
• Develop, configure, and monitor multichannel campaigns (email, SMS, push, etc.) using Adobe Campaign Classic / Standard .
• Integrate AJO with customer profiles and segments from Adobe Experience Platform (AEP) .
• Collaborate with stakeholders to understand campaign requirements and translate them into functional workflows and journeys.
• Build audience segments and rules using Real-Time Customer Profile (RTCP) and Customer Journey Analytics .
• Conduct A / B testing and analyze performance metrics to optimize journeys and improve conversion rates.
• Ensure data privacy and compliance with relevant marketing and data protection regulations.
• Support troubleshooting and provide recommendations for improving journey performance and platform use.

Required Skills :

Preferred Skills :

Skills Required

Javascript, Json, Api, KPI, Cdp