Principal Web Development Specialist

QualiZeal is looking for an experienced and versatile Senior WordPress / Web Developer to help power the next evolution of our digital presence. This role goes beyond typical theme customization — you will architect and develop high-performance, scalable, and SEO-optimized websites that are deeply integrated with our marketing systems, personalization tools, and business goals. You will work in a dynamic, fast-paced environment with high-impact teams using cutting-edge technologies to build digital experiences that reflect our brand and drive real impact.

Responsibilities

• Design, develop, and maintain responsive, scalable WordPress websites and landing pages.
• Build and customize WordPress themes and plugins based on business and UI / UX requirements.
• Implement and manage custom post types, ACF (Advanced Custom Fields), taxonomies, shortcodes, and Gutenberg blocks.
• Translate Figma / Adobe XD designs into pixel-perfect, performant code.
• Extend WordPress beyond CMS into custom portals and solutions as needed.
• Write and maintain custom PHP and MySQL code for advanced site functionalities.
• Integrate REST APIs and third-party platforms like CRMs, CDPs, and marketing automation tools (e.G., HubSpot, Salesforce, Zoho, etc.).
• Manage version control using Git, and adhere to clean coding principles.
• Perform routine site audits, backups, updates, and security monitoring.
• Ensure cross-browser compatibility and flawless functionality across all devices.

Requirements :