Google Ads Specialist

Job Summary :

We are looking for a results-driven Google Ads Expert to manage, optimize, and scale paid media campaigns across Google's advertising platforms. The ideal candidate will have hands-on experience with Google Search, YouTube, and Performance Max campaigns, and a strong understanding of performance marketing, data analysis, and ROI optimization.

Key Responsibilities :

• Plan, create, and manage Google Ads campaigns across various networks.
• Conduct in-depth keyword research, audience targeting, and competitor analysis.
• Optimize campaign performance through A / B testing, ad copy improvements, bidding strategies, and landing page alignment.
• Implement and manage conversion tracking using Google Tag Manager and / or GA4.
• Analyze campaign data to extract insights and present actionable recommendations.
• Collaborate with design and content teams for ad creatives and landing page strategies.
• Maintain and improve Quality Score, CTR, and conversion metrics.
• Generate regular performance reports and communicate results to stakeholders.
• Stay updated with the latest trends and best practices in paid advertising and digital marketing.

Required Qualifications :

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Skills Required

Google Ads, audience segmentation, remarketing, Google Tag Manager