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Growth Manager

Growth Manager

Glazer GamesSurat, Gujarat, India
6 days ago
Job description

Position : Growth Manager – Casual / Social Games

Location : On-site – Surat

Experience : 5+ Years in Growth, Product Marketing, or Gaming Ecosystem

Employment Type : Full-time

About THRYL

THRYL, powered by Glazer Labs , is India’s first gaming super-app , bringing together esports, casual / social games, live streaming, and tokenized rewards. With 400K+ users, 74K DAU, and 20,000+ hyper-casual games , THRYL is on track to reach 1M+ installs by December 2025 .

Casual / Social Games are a core growth pillar . We are seeking a Growth Manager who will lead strategies to scale MAU to 500K+ in the next 12–14 months while unlocking sustainable monetization from player engagement.

Role Overview

The Growth Manager will own acquisition, retention, engagement, and monetization strategies for THRYL’s casual / social game vertical. This role requires a balance of data-driven growth hacking, creative campaign execution, and deep understanding of gaming ecosystems.

Key Responsibilities

1. Growth & Acquisition

  • Build and execute growth campaigns across organic, influencer, referral, and paid channels .
  • Scale campus ambassador & creator-led programs to boost installs.
  • Drive cross-promotion between THRYL’s esports and social gaming ecosystem.

2. Engagement & Retention

  • Design daily streaks, leaderboards, quests, and season passes to drive stickiness.
  • Integrate social loops (friends, communities, creator ladders) to improve network effects.
  • Monitor cohorts to improve Day 1 / Day 7 / Day 30 retention rates .

    • 3. Monetization

  • Scale offerwall completions, in-game ads, and micro-subscriptions .
  • Optimize reward catalog pricing and align rewards with monetizable actions.
  • Work with ad networks to increase eCPM and fill rates .

    • 4. Analytics & Reporting

  • Track key KPIs : DAU, MAU, ARPU, ARPPU, LTV, Churn .
  • Build growth dashboards with product / data teams for real-time decision making .
  • Conduct A / B tests for onboarding, gameplay incentives, and reward flows.

    • 5. Leadership & Collaboration

  • Own and deliver the 12–14 month roadmap to 500K MAU .
  • Collaborate with product, design, and tech teams to prioritize growth features.
  • Mentor growth associates, set weekly OKRs, and report progress to leadership.

    • Requirements

  • Bachelor’s or Master’s degree in Business, Marketing, or related field.
  • 5+ years of proven growth experience in consumer apps, gaming, or digital ecosystems.
  • Track record of scaling MAU and revenue in high-growth environments.
  • Strong knowledge of growth frameworks, retention strategies, and A / B testing .
  • Analytical mindset with experience in PostHog, Mixpanel, Firebase, or similar tools .
  • Deep understanding of gaming monetization (ads, offerwalls, subscriptions) .
  • Strong leadership, communication, and stakeholder management skills.

    • Preferred Qualifications

  • Experience in casual / social gaming apps or consumer engagement platforms.
  • Familiarity with Web3 / token-based rewards .
  • Strong network with publishers, creators, and community managers .
  • Experience running creator / influencer-led growth campaigns .

    • What We Offer

  • Opportunity to scale a gaming ecosystem to 500K+ MAU.
  • Competitive compensation with performance-linked bonuses .
  • Equity options to share in THRYL’s growth.
  • Comprehensive health and wellness perks.
  • Professional growth opportunities : certifications, conferences, leadership training .

    • Growth Strategy & Proposal to Senior Management

    Objective : Scale Casual / Social Games MAU from current base to 500K+ within 12–14 months and generate revenue from player engagement.

    Strategic Pillars

    1. Acquisition

  • Campus Ambassadors : Expand to 2,500+ students driving installs via challenges & referral rewards.
  • Creator-Led Growth : Partner with 100+ micro-influencers for social game tournaments.
  • Performance Marketing : Run small-scale pilots with strict CAC vs LTV guardrails .
  • Cross-Promotion : Convert esports users into casual game players through reward-linked campaigns.

    • 2. Engagement & Retention

  • Launch daily streak rewards to improve D1 / D7 retention.
  • Roll out monthly cross-game leaderboards with prize pools.
  • Build community ladders and friend-invite bonuses for social loops.
  • Introduce mini season passes for casual players with low-cost subscription tiers.

    • 3. Monetization

  • Optimize offerwall completion funnel with better task visibility.
  • Integrate ads + rewarded video loops across high-traffic casual games.
  • Expand reward catalog to include popular vouchers (gaming credits, OTT, lifestyle brands).
  • Experiment with micro-subscription bundles (₹49–₹99 / month) .

    • 4. Measurement & Reporting

  • Weekly growth dashboard tracking MAU, DAU, ARPU, completion rates, retention curves .
  • Monthly reporting to senior management with variance vs targets .
  • Continuous A / B testing on onboarding, reward placements, and notifications.

    • 12–14 Month Roadmap

  • Q1 (0–3 months) : Build referral loops, launch new leaderboard formats, optimize offerwall visibility.
  • Q2 (4–6 months) : Scale campus ambassador program nationwide, onboard 50 creators, roll out daily streaks.
  • Q3 (7–9 months) : Introduce season passes, expand ad integrations, optimize ARPU via catalog revamp.
  • Q4 (10–12 months) : Double down on top-performing channels, optimize LTV : CAC ratio, scale to 500K MAU .

    • Proposal Summary to Senior Management :

    With focused execution across acquisition, engagement, and monetization , THRYL can scale casual / social games to 500K+ MAU within 12–14 months , while simultaneously generating revenue through offerwalls, ads, and subscriptions . This vertical will create a sticky, monetizable user base that complements esports growth and strengthens THRYL’s position as India’s gaming super-app.

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    Growth Manager • Surat, Gujarat, India

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