Position : Growth Manager – Casual / Social Games
Location : On-site – Surat
Experience : 5+ Years in Growth, Product Marketing, or Gaming Ecosystem
Employment Type : Full-time
About THRYL
THRYL, powered by Glazer Labs , is India’s first gaming super-app , bringing together esports, casual / social games, live streaming, and tokenized rewards. With 400K+ users, 74K DAU, and 20,000+ hyper-casual games , THRYL is on track to reach 1M+ installs by December 2025 .
Casual / Social Games are a core growth pillar . We are seeking a Growth Manager who will lead strategies to scale MAU to 500K+ in the next 12–14 months while unlocking sustainable monetization from player engagement.
Role Overview
The Growth Manager will own acquisition, retention, engagement, and monetization strategies for THRYL’s casual / social game vertical. This role requires a balance of data-driven growth hacking, creative campaign execution, and deep understanding of gaming ecosystems.
Key Responsibilities
1. Growth & Acquisition
- Build and execute growth campaigns across organic, influencer, referral, and paid channels .
- Scale campus ambassador & creator-led programs to boost installs.
- Drive cross-promotion between THRYL’s esports and social gaming ecosystem.
2. Engagement & Retention
Design daily streaks, leaderboards, quests, and season passes to drive stickiness.Integrate social loops (friends, communities, creator ladders) to improve network effects.Monitor cohorts to improve Day 1 / Day 7 / Day 30 retention rates .3. Monetization
Scale offerwall completions, in-game ads, and micro-subscriptions .Optimize reward catalog pricing and align rewards with monetizable actions.Work with ad networks to increase eCPM and fill rates .4. Analytics & Reporting
Track key KPIs : DAU, MAU, ARPU, ARPPU, LTV, Churn .Build growth dashboards with product / data teams for real-time decision making .Conduct A / B tests for onboarding, gameplay incentives, and reward flows.5. Leadership & Collaboration
Own and deliver the 12–14 month roadmap to 500K MAU .Collaborate with product, design, and tech teams to prioritize growth features.Mentor growth associates, set weekly OKRs, and report progress to leadership.Requirements
Bachelor’s or Master’s degree in Business, Marketing, or related field.5+ years of proven growth experience in consumer apps, gaming, or digital ecosystems.Track record of scaling MAU and revenue in high-growth environments.Strong knowledge of growth frameworks, retention strategies, and A / B testing .Analytical mindset with experience in PostHog, Mixpanel, Firebase, or similar tools .Deep understanding of gaming monetization (ads, offerwalls, subscriptions) .Strong leadership, communication, and stakeholder management skills.Preferred Qualifications
Experience in casual / social gaming apps or consumer engagement platforms.Familiarity with Web3 / token-based rewards .Strong network with publishers, creators, and community managers .Experience running creator / influencer-led growth campaigns .What We Offer
Opportunity to scale a gaming ecosystem to 500K+ MAU.Competitive compensation with performance-linked bonuses .Equity options to share in THRYL’s growth.Comprehensive health and wellness perks.Professional growth opportunities : certifications, conferences, leadership training .Growth Strategy & Proposal to Senior Management
Objective : Scale Casual / Social Games MAU from current base to 500K+ within 12–14 months and generate revenue from player engagement.
Strategic Pillars
1. Acquisition
Campus Ambassadors : Expand to 2,500+ students driving installs via challenges & referral rewards.Creator-Led Growth : Partner with 100+ micro-influencers for social game tournaments.Performance Marketing : Run small-scale pilots with strict CAC vs LTV guardrails .Cross-Promotion : Convert esports users into casual game players through reward-linked campaigns.2. Engagement & Retention
Launch daily streak rewards to improve D1 / D7 retention.Roll out monthly cross-game leaderboards with prize pools.Build community ladders and friend-invite bonuses for social loops.Introduce mini season passes for casual players with low-cost subscription tiers.3. Monetization
Optimize offerwall completion funnel with better task visibility.Integrate ads + rewarded video loops across high-traffic casual games.Expand reward catalog to include popular vouchers (gaming credits, OTT, lifestyle brands).Experiment with micro-subscription bundles (₹49–₹99 / month) .4. Measurement & Reporting
Weekly growth dashboard tracking MAU, DAU, ARPU, completion rates, retention curves .Monthly reporting to senior management with variance vs targets .Continuous A / B testing on onboarding, reward placements, and notifications.12–14 Month Roadmap
Q1 (0–3 months) : Build referral loops, launch new leaderboard formats, optimize offerwall visibility.Q2 (4–6 months) : Scale campus ambassador program nationwide, onboard 50 creators, roll out daily streaks.Q3 (7–9 months) : Introduce season passes, expand ad integrations, optimize ARPU via catalog revamp.Q4 (10–12 months) : Double down on top-performing channels, optimize LTV : CAC ratio, scale to 500K MAU .Proposal Summary to Senior Management :
With focused execution across acquisition, engagement, and monetization , THRYL can scale casual / social games to 500K+ MAU within 12–14 months , while simultaneously generating revenue through offerwalls, ads, and subscriptions . This vertical will create a sticky, monetizable user base that complements esports growth and strengthens THRYL’s position as India’s gaming super-app.
