SocialPilot Technologies - Growth Marketer

SocialPilot Technologies - Growth Marketer

Job Description :

SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.

The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.

What You will Do :

• Organize and visualize website data to analyze, identify, and address friction points on a prospects path to conversion.
• Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.
• Design and implement various A / B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.
• Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.
• Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.
• Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders.
• Recommend improvements, refine and iterate tests based on this data.
• Create a thorough, replicable, scalable framework for continuous experimentation and improvement.
• Align stakeholders on root issues and opportunities based on data-backed evidence.
• Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
• Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly / monthly reports.

What are you like :

(ref : iimjobs.com)