Marketplace Specialist

Role Overview

Manage advertising and optimization on marketplace platforms including Amazon, Flipkart, and other regional platforms. Drive product visibility, sales velocity, and marketplace ranking for D2C brands.

Key Responsibilities

• Amazon Advertising Management
• Manage Amazon PPC campaigns (Sponsored Products, Brands, Display)
• Optimize product listings, A+ content, and brand stores
• Implement keyword research and competitive analysis strategies
• Monitor and improve organic ranking through advertising velocity
• Multi-Platform Marketplace Optimization
• Manage Flipkart, Myntra, Nykaa, and other Indian marketplace advertising
• Optimize product catalogs and storefront presentations
• Implement pricing strategies and promotional campaign management
• Monitor inventory levels and coordinate with supply chain teams
• Performance Analysis & Optimization
• Track marketplace-specific metrics (ACoS, TACoS, conversion rates, ranking)
• Conduct regular audits and optimization of campaigns and listings
• Implement A / B testing for ad copy, images, and landing pages
• Generate detailed performance reports and optimization recommendations
• Marketplace Strategy Development
• Develop platform-specific strategies based on audience behavior and algorithms
• Research new marketplace opportunities and expansion strategies
• Coordinate product launches and promotional calendar planning
• Collaborate with creative team on marketplace-specific assets

Key Performance Indicators

Skills Required

Competitive Analysis, Keyword Research, Pricing Strategies