Product Innovation Director

Product Development and Design

Product Design & Development – Deep understanding of customer needs, market trends and regulatory frameworks to create innovative and competitive product offerings. Conduct competitive analysis, market research, and customer insights to refine product positioning and value proposition.

Regulatory Preparation – Prepare filing / launch documents in conjunction with key stakeholders and Actuarial team and ensure that they meet IRDAI guidelines and other applicable laws.

Competitor / Market Benchmarking

Competition Benchmarking – Regularly identify gaps (white spaces) and emerging market opportunities to assess / enhance the IndiaFirst Life’s product portfolio

Proactive approach to track products / features launched by competitors through Product Research and Benchmarking.

Conduct Macro level benchmarking of companies and overall product categories in the industry

Sales Surveys on perception of IndiaFirst as a company, its products, ease of sale, features and its placement against other companies

Project Management for Product Launch

Own the Product and liaise with Actuarial, Compliance, Operations, IT, Investments for their Inputs / Sign offs as required.

Own the Product documents and ensure that they are duly submitted to the required stakeholders

Own the content for Sales Aides and ensure that they are duly submitted to Marketing

Ensure all System BRDs, UAT is conducted and approved. Repeat UAT (Pre and Postproduction checks) to ensure error free implementation

Handhold and ensure all-encompassing launch readiness for each product.

Product Training Content

Own the design and development of training content and course material.

Design and development of Sales collaterals to enhance field knowledge and improve competitive landscape in the favour of our products.

Build positioning and sales pitch for B2B and B2C pitches

Owning Product pages on Company Website and improving the content for improved visibility

Event based and regular product training modules

Distributor Training on Products

Product Review and Analysis

Conduct Periodic Reviews of Product performance (currently Monthly Product Performance Report Channel Wise and Quarterly / Annual Product Review Reports)

Derive analysis and insight and share a comprehensive report with Product Head on a periodic basis (Including Deviation from Business Plan / F&U, if any and its impact)