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PR & Influencer Marketing Manager

PR & Influencer Marketing Manager

Cava AthleisureIndia
1 day ago
Job description

Role Purpose

To build and amplify Cava’s brand presence through strategic PR, influencer collaborations, and

community engagement. This role blends creativity with relationship-building, ensuring that every

partnership, event, and campaign strengthens how Cava shows up across media, social, and culture.

Key Responsibilities

1. Manage Influencer & PR Budget

  • Oversee and optimize the monthly influencer and PR budget to ensure strategic allocation

and maximum ROI.

  • Track spend versus outcomes and regularly share performance insights.

    • 2. Execute Barter Collaborations

  • Lead barter-based influencer collaborations to drive authentic user-generated content (UGC).
  • Ensure every partnership aligns with Cava’s brand tone and campaign goals.

    • 3. Build & Maintain Relationships

  • Establish and nurture strong relationships with influencers, content creators, journalists, and

    • thought leaders.

  • Act as the brand’s voice across PR and influencer touchpoints, ensuring consistent

    • representation.

    4. Offline Event Activations

  • Ideate, plan, and execute offline events and pop-up activations that drive engagement and

    • media visibility.

  • Coordinate with internal and external teams for smooth execution and brand alignment.

    • 5. Oversee Social Media Presence

  • Manage and grow Cava’s corporate social handles (LinkedIn, Twitter / X).
  • Drive thought leadership, brand storytelling, and engagement aligned with brand tone and

    • voice.

    6. Reporting & Analysis

  • Monitor the effectiveness of PR and influencer campaigns through measurable metrics

    • (reach, engagement, conversions, earned media).

  • Provide insights and recommendations to refine strategy.

    • Qualifications & Experience

  • 3–5 years of experience in PR, influencer marketing, or brand communications.
  • Proven ability to plan and execute PR / influencer campaigns end-to-end.
  • Strong understanding of social platforms — especially LinkedIn, Twitter (X), Instagram.
  • Excellent written and verbal communication skills.
  • Strong relationship management and negotiation abilities.
  • Analytical mindset with experience in campaign reporting and tracking.

    • Behavioural Competencies

  • Creative storyteller with strong brand intuition.
  • Strong executional ownership and attention to detail.
  • Relationship-driven and collaborative.
  • Agile and comfortable in a fast-moving, D2C environment.
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