Appinventiv Technologies - Manager - Product Marketing

Responsibilities :

• Develop go-to-market (GTM) strategies for new products and solutions.
• Craft compelling product messaging, positioning, and value propositions.
• Conduct market research, competitor analysis, and user segmentation.
• Collaborate with product and sales teams to ensure alignment between product features and market needs.
• Create sales enablement materials pitch decks, case studies, and product one-pagers.
• Track adoption metrics, product feedback, and campaign performance.
• Partner with the content team to produce product blogs, videos, and launch 5 to 8 years of experience in product or solution marketing within the tech industry.
• Strong understanding of product lifecycle, GTM, and B2B SaaS marketing.
• Ability to translate technical features into customer-centric benefits.
• Excellent storytelling, research, and cross-functional collaboration skills.

(ref : iimjobs.com)