ROLES & RESPONSIBILITIES :
- Work alongside the creative and content team to create and execute social media strategies including creating calendars for the clients.
- Set up and optimize pages of clients within each platform to increase the visibility of social content.
- Research and create brand captions and copies for all social media postings.
- Schedule and monitor postings to ensure consistent engagement on all brand handles.
- Aid in the daily aspects of promoting the brand campaigns online.
- Assist in implementing plans to increase followers organically on popular social media websites such as Twitter, Instagram, etc.
- Researches and analyzes social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
- Improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Taking care of Online Reputation Management (ORM) for a brand.
- To develop a comprehensive content strategy for Reels, including topics, themes & posting schedules.
- Review the content to ensure that it complies with relevant regulations, copyright laws, and brand guidelines.
- Assisting with pitches as required, providing insights and content ideas to support pitch strategies and objectives.
- Work alongside the creative and content team to create and execute social media strategies including creating calendars for the clients.
REQUIREMENTS :
Passionate about new-age digital advertising.Experience as a social media executive at a similar company.Expert knowledge of all leading social media sites, including their algorithms.Must be able to perform and be collaborative under pressure situations and tight deadlines.Flexible and engaging writing style.Excellent consulting, writing, editing (photo / video / text), presentation and communication skills.Positive attitude, detail and customer-oriented with good multitasking and organizational ability.Strategic thinker with great analytical skills.Skills Required
Content Strategy, Social Media, Consulting, Digital Advertising, Customer Engagement