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Brand Activation Manager - Social Media Strategy
ROA Skincarelucknow, uttar pradesh, in13 days ago
Job descriptionAct as R.O.A’s primary online voice : proactively engage in industry discussions, hijack cultural moments, and make us a go-to brand in the Beauty / Skincare space. Build out a robust social listening function : monitor brand health, track competitors, identify emerging opportunities. Craft and maintain a distinct, witty, authoritative brand personality. Set up scalable processes, workflows, and measurement frameworks to run a high-performing social function. Manage agency / content partners—establishing a high bar for creative quality and execution. Own the activation calendar and budgets, ensuring optimal resource deployment. Define and own social KPIs that go beyond vanity metrics (tracking share of voice, sentiment, deep audience engagement). Use data-driven insights to constantly refine our platform / content / campaign approach. Have 3+ years of strategic social media / brand marketing experience (Beauty / Skincare / D2C preferred). Possess a strong portfolio showing how you’ve built love for brands on social. Excel in fast-paced environments and thrive as a hands-on creative leader. Are a natural storyteller and strategist—able to turn business goals into social buzz. Are obsessed with culture, trends, and audience insights.
We seek an exceptional Brand Activation Manager to architect and lead our social-first brand strategy. This is a high-impact, creative leadership role—perfect for a strategic marketer with hands-on experience building beloved brands (ideally in Beauty / Skincare / D2C).
You will own our social voice and drive activation across platforms (LinkedIn, X, Instagram, YouTube). Your work will create buzz, foster authentic partnerships, and ensure R.O.A Skincare remains top-of-mind in all relevant conversations.
What You’ll Do :
Brand & Activation Strategy
- Architect and launch our 0→1 social media strategy, establishing R.O.A Skincare as a high-recall, positively perceived brand.
- Design and deliver integrated, buzzworthy brand campaigns across key social channels—driving both brand metrics and business impact.
- Lead influencer / creator marketing, building authentic partnerships to scale credible, engaging conversations.
Lead the Social Chatter
Operational Excellence
Data-Driven Brand Building
You’re Right for This Role If You :
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Social Media Manager • lucknow, uttar pradesh, in
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