Product Marketing Associate

Who we are

The NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) is IIM Bangalore’s startup hub and incubation centre. The centre is structured as a section-8 not-for-profit entity.

NSRCEL’s mission is to support ventures in the start-up ecosystem that demonstrate potential to create significant economic and societal impact. This financial year alone NSRCEL has engaged with 1106 ventures through 13 unique program tracks across 82 towns in the country.

NSRCEL is supported by Department of Science and Technology and Ministry of Electronics and Information Technology. NSRCEL has partners with corporates like Alstom, Capgemini, Goldman Sachs, Kotak Mahindra Bank, Maruti Suzuki, Pernod Ricard India Foundation and SBI Foundation, among others to support idea stage and early-revenue stage entrepreneurs and startups in focussed themes of climate-tech, women entrepreneurship, and social impact.

What you will be doing

This role focuses on marketing NSRCEL’s specialized in

Deep Tech and AI-focused programs, (or)

Idea and Early stage focused Programs (or)

Climate

As a Product Marketing Associate, you will design and execute campaigns that target early to growth-stage founders building across sectors.

Key Responsibilities :

Founder Discovery : Identify and engage high-potential founders through digital campaigns, community outreach, and founder networks.

Program Outreach : Support in segmentation and persona mapping to ensure the messaging is tailored to the targeted audience. Craft targeted marketing content and create high quality creatives for organic and paid campaigns across email, social media, website, and blogs to promote the early-stage programs.

Application Funnel Optimization : Analyse applicant behaviour and work on strategies to improve discovery-to-application conversion rates.

Content Calendar Execution : Plan and maintain a campaign calendar aligned with cohort timelines and major announcements.

Stakeholder Coordination : Liaise with mentors, startup alumni, external vendors and internal teams for testimonials, events, and panel discussions.

Collateral Development : Work with the program team to create technical and business-facing decks, infographics, event-based collaterals, explainer videos, and capture event highlights when required

Cross-functional Collaboration : Coordinate with program managers and ecosystem partners to ensure timely communication of updates and deadlines.

Data & Reporting : Support the product marketing lead in generating reports on campaign reach, application quality, and user engagement.

Ensure all campaign messaging and collateral are aligned with NSRCEL’s tone of voice, values, and positioning in the startup ecosystem.

Requirements

What you will need to bring to the table

You will ideally need to have

Education : Bachelor’s degree in Engineering, Marketing, or related fields.

Experience : 0-2 years in tech product marketing, startup accelerators, or B2B SaaS preferred.

Knowledge, background, interest in in Deep Tech / Climate / Early stage startup is preferred.

Experience with SEO / SEM strategies and digital marketing campaigns

Experience with content creation on different social media channels and design tools

Ability to manage multiple projects simultaneously.

Skills : Strong grasp of emerging tech trends, familiarity with startup jargon, technical writing, content strategy, and community engagement.

​Tools : Canva, Google Analytics, LinkedIn Sales Navigator, Zoho tools, Meta Ads Manager