Content Editor Manager

Key responsibilities :

• Strategy : Develop and implement the owned content strategy in line with business goals
• for different SBUs of A&M India
• Project Management : Develop and oversee content planning and messaging plans tied
• to key storytelling moments throughout the year
• Content Creation : Act as embedded reporter, working across the organization to uncover
• engaging, differentiated stories and bring them to life across channels and audience
• Measurement & Evaluation : Set goals and develop / implement cohesive measurement to
• understand success. Make real-time adjustments based on results
• Experimenting & Scaling : Develop best practices and create toolkits to make our work
• more consistent and efficient
• Industry Trends : Stay up to date on industry trends, competitor activities, and audience
• preferences to create relevant content.
• Closely collaborating with different business units to develop and produce content
• materials from within the organization as well as providing direction to and managing
• external writers, video content contributors, and production partners
• Creating, writing, producing, commissioning, publishing and editing content across a
• range of mediums – long-form editorial, video and static, social media
• Coming up with content ideas that are relevant for A&M India and interesting for external
• audiences
• Utilizing customer insight to inform strategies and be an expert on digital content and
• new content initiatives

Qualifications :

Preferred Qualifications :

Skills Required

Leadership, Copywriting, Editing, Writing, Cms, Project Mgmt, Marketing, Content Strategy, Seo, Analytics