Associate Director of Growth Marketing
ConfidentialIndia21 days ago
Job descriptionManage, coach, and inspire a growth marketing team, setting clear goals and providing regular feedback. Foster career growth and skill development through mentorship, training, and exposure to emerging tools, including the effective use of AI in marketing workflows. Build a culture of accountability, collaboration, and innovation within the team. Own the end-to-end management of complex marketing projects (such as events, ABM, demand and digital campaigns), ensuring they are scoped, prioritized, and executed on time and within budget. Maintain and oversee project trackers (Google Sheets or equivalent tools) to provide visibility, accountability, and clarity across all initiatives. Allocate work across the team, set clear deadlines, and manage progress to ensure commitments are consistently met. Leverage AI to streamline workflows, automate routine tasks, and identify opportunities for greater efficiency in project execution. Define and monitor key growth marketing metrics (CPL, MQLs, pipeline velocity, CAC, ROI) while partnering with RevOps to ensure consistent tracking and attribution across the funnel. Leverage AI-driven analytics to surface insights, identify patterns, and strengthen data-driven decision making. Lead post-campaign reviews to identify optimization opportunities and drive continuous improvement through experimentation and AI-powered recommendations. Develop strategies for demand generation, lead nurturing, and customer engagement across multiple channels. Monitor performance of campaigns and programs, delivering insights and recommendations to leadership. Balance creative experimentation with disciplined execution to drive measurable business impact. Explore innovative ways to integrate AI into campaign design, content, and channel strategies to accelerate growth. Proven track record in growth marketing and demand generation within B2B SaaS, with 5+ years of experience and at least 2 years managing people. Strong leadership and team development skills , with a passion for coaching, mentorship, and building high-performing teams. Expertise in planning and executing integrated campaigns (events, ABM, demand gen, digital) that drive measurable pipeline and revenue impact. Skilled project manager and communicator , adept at juggling multiple priorities, managing complex initiatives, and keeping teams aligned. AI-first mindset , leveraging AI tools to enhance creativity, optimize performance, streamline reporting, and improve efficiency across workflows. Thrives in dynamic, high-growth startup environments , bringing adaptability, resourcefulness, and hands-on execution to strategic initiatives. Competitive Compensation : Attractive salary and benefits package. Flexible Work Environment : Fully remote work with flexible hours to promote work-life balance. Professional Growth : Opportunities for career advancement and professional development. Health & Wellness : Comprehensive health vision insurance plans. Paid Time Off : Generous PTO and paid holidays to recharge and relax. Collaborative Culture : A supportive team environment that values innovation and collaboration. Equity Options : Opportunity to own a part of Fello and share in our success. Cutting-Edge Projects : Work on innovative products that leverage AI and advanced technologies.
About Fello :
Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.
With massive growth potential and a track record of success, we're just getting started. If you're passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.
About You :
The Associate Director of Growth Marketing is responsible for driving Fello's revenue growth by leading a high-performing marketing team and overseeing the planning, execution, and optimization of integrated growth campaigns (such as events, ABM, demand and digital campaigns). This role emphasizes team leadership, cross-functional collaboration, and strategic campaign management. The Associate Director will serve as both a strategic planner and a hands-on contributor , ensuring that growth initiatives are delivered effectively, on time, and with measurable impact on the business.
This position reports directly to the Head of Marketing and will play a key role in shaping the company's growth strategy.
You Will :
Growth Campaign Planning & Execution
- Lead the development, execution, and accountability of integrated demand generation, manage campaign calendars, and growth campaigns that drive pipeline and revenue.
- Leverage AI tools and insights to optimize audience targeting, content personalization, and campaign performance.
- Act as a player / coach — leading by example while empowering the team to deliver results.
- Continuously refine campaigns based on performance, feedback, experimentation, and AI-driven learnings.
Team Leadership & Development
Project Management
Analytics & Reporting
Growth Strategy & Optimization
You Have :
Our Benefits :
Skills Required
Demand Generation, Abm, Analytics, Project Management
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Associate Growth Marketing • India
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