Your day to day responsibilities shall encompass :
- Plan and execute digital media campaigns by identifying the optimal media platforms to use for the campaign and executing effective campaigns with utmost precision
- Collaborating with clients and media planners to set goals, troubleshoot, and execute campaigns
- Maintain and operate day-to-day campaign spend and allocation for client's media portfolio on various platforms (e.g., pay-per-click search engine marketing, paid inclusions, social ads, display, video, programmatic and other pay-for-performance marketing / ads)
- Simultaneously manage various client's / media campaigns from ideation to completion
- Monitor analytics, business data, build actionable insights and execute optimization recommendations to improve campaign performance
- Ability to understand a client's business goals, to anticipate future needs and help determine the ideal media solution
- Stay updated on the latest trends and best practices in digital marketing and specialized platforms
- Work closely with the product development, sales and technical account management to drive platform innovation and capture market opportunity
What you'll need to succeed in the role :
Data driven and sound mathematical ability with proven experience in digital media buying and successful campaign deliveryGood verbal and written communication skillsMust be able to thrive in a fast paced environment and be motivated to take on a new challengesDemonstrated ability to take initiative and work independently as well as in a team environmentStrong project management skillsMust be Proactive, Organized and Results Oriented with a strong sense of ownership(ref : iimjobs.com)