Brand & Content Marketing Lead

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionMarketing PartnerJob Location : HyderabadThe PositionA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.You will be building an annual brand plan for the assigned brands and train the cluster marketing teams on the same. You will connect with the global teams to help develop brand solutions. You will be contributing to Marketing Chapter level All India ProjectsThe Opportunity- You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation- You will be building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights- You will ensure implementation of the marketing campaigns for all Roche brands within the state- Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation and promotes cross-functional communication and tactical planning to maximize patient and revenue impact- You will ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.- You will liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices and share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact- Design of awareness campaigns & calculate ROIs and support customization of pricing and PAP solutionsWho you areYou are someone with a MBA in Marketing (full time preferred) preferably with 5+ years of experience in brand management / marketing role. You should have a good understanding of the market in various therapy and should be willing to relocate to Lucknow.Portfolio management experience (Preferred) Understanding of at least one of the following specialty areas : Oncology, Ophthalmology, Hematology, Neurology preferredWho we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.Let’s build a healthier future, together.Roche is an Equal Opportunity Employer.