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Social Commerce & Content Lead

Social Commerce & Content Lead

Good Health CompanyHyderabad, Republic Of India, IN
30+ days ago
Job description

Job Title : Social Media Manager

Department : Marketing / Brand Communications

Location : Hyderabad

Job Role : Full Time

Job Summary :

We are seeking a Social Media Manager to lead our brand’s presence across international markets, with a strong focus on the USA and UK. This role goes beyond awareness and engagement — it is responsible for driving measurable revenue through platform-native strategies, shoppable content, and conversion-driven campaigns. The ideal candidate should have expertise in international social media trends, storytelling, and performance-driven brand building.

Key Responsibilities :

  • Strategy & Content
  • Develop and execute social media strategies tailored for USA & UK markets, aligned with sales and brand goals
  • Create high-performing content (reels, shorts, stories, carousels, posts) optimized for engagement and conversions
  • Adapt content to trending topics, cultural moments, and consumer behavior in the USA & UK
  • Revenue Generation
  • Drive revenue through shoppable posts, Instagram / Facebook Shops, TikTok Shop, and platform-native checkout features
  • Create and promote story-first offers, flash sales, and exclusive social-only deals to boost conversions
  • Collaborate with performance marketing teams to design retargeting campaigns and optimize ROAS from social platforms
  • Community & Growth
  • Build and manage an engaged international community through interactive content, polls, challenges, and live sessions
  • Partner with US & UK creators / influencers for UGC campaigns, affiliate collaborations, and product launches
  • Leverage social proof (reviews, testimonials, influencer content) to build credibility in international markets
  • Analytics & Optimization
  • Track and report KPIs such as engagement, CTR, revenue from social campaigns, conversions from stories / offers, and follower growth
  • Continuously A / B test creatives, formats, and offers to improve engagement-to-purchase funnels
  • Monitor competitor activities in the USA & UK to identify trends, gaps, and revenue opportunities

Key Requirements :

  • Graduate in Marketing, Communications, or related field
  • 2–4 years of experience managing international social media accounts (preferably USA & UK)
  • Strong understanding of Meta (Facebook, Instagram), TikTok, YouTube, and emerging international platforms
  • Experience in social commerce (Instagram Shop, TikTok Shop, Facebook Shop, Pinterest Shopping)
  • Hands-on experience with paid promotions, ad dashboards, and analytics tools
  • Proven track record of driving direct revenue from social campaigns (offers, flash sales, shoppable stories)
  • Strong creative instincts and ability to tailor messaging for US & UK audiences
  • Excellent English communication skills with cultural fluency in Western markets
  • Ability to work cross-functionally with design, content, product, and growth teams
  • 📌 Salary : Up to ₹7 LPA (Based on experience & interview performance).

    NOTE :

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    Content Lead • Hyderabad, Republic Of India, IN

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