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Sales Coach

Sales Coach

ConfidentialLucknow
30+ days ago
Job description

Job description

Business : Piramal Consumer Healthcare

Department : Sales Development

Location : Delhi

Travel : High

Job Overview :

The Sales Coach is responsible for driving field sales effectiveness by mentoring and coaching new and underperforming Territory Sales Officers (TSOs) and Area Sales Officers (ASOs). The role ensures seamless onboarding, structured induction, and ongoing capability development to enhance sales performance. The incumbent will work closely with Business Territory Managers (BTMs) and frontline sales teams to improve sales execution, process adherence, and overall productivity

Key Stakeholders : Internal

  • Area Sales Managers (ASMs)
  • Sales Officers / Area Sales Executives
  • Zonal HRs
  • Zonal Sales Managers (ZSMs)
  • Territory Sales Officers (TSOs) / Area Sales Officers (ASOs)
  • Sales Development Teams- ZSDMs
  • Reporting Structure : -
  • Reports To :   Business Training Managers (BTMs)
  • Direct Reports :   No direct reports

ESSENTIAL QUALIFICATION :

  • Bachelors degree in Business Administration, Marketing, Sales, or a related field
  • MBA preferred but not mandatory
  • Experience : -

  • Minimum 5-7 years of experience in sales and field coaching, preferably in FMCG, Consumer Healthcare, or a related industry
  • Proven track record in training and mentoring sales teams to drive performance
  • Strong understanding of sales processes, market dynamics, and retail distribution
  • KEY ROLES / RESPONSIBILITIES :

    1. Field Coaching Sales Performance Improvement

    Conduct  Joint Field Work (JFW)  per month with newly joined and low-performing TSOs / ASOs.

    Drive improvement in  Process Parameter Incentives  .

    Build capability of FF ( capability index )

    2. Induction Onboarding Support

    Support BTMs in executing  ideal induction programs  for new TSOs / ASOs

    3. Training Capability Building

    Conduct  capsule training sessions  for low-earning TSOs / ASOs within the designated area to improve their sales knowledge and effectiveness

    Drive measurable improvement in knowledge test scores of trained employees

    4. Monthly Knowledge Test Compliance Performance

    Ensure  100% completion  of monthly knowledge tests assigned to TSOs / ASOs in the designated area

    Monitor and drive  80%+ pass rate in the first attempt  for all participants on Enthraltech

    Key Competencies : -

  • Sales Coaching Mentoring :   Ability to develop and nurture sales talent through structured guidance and feedback
  • Training Facilitation :   Skilled in delivering impactful training sessions to enhance knowledge and execution
  • Field Execution Market Knowledge :   Strong grasp of sales execution strategies, retail dynamics, and competitive benchmarking
  • Analytical Performance Monitoring :   Ability to track and improve sales KPIs through data-driven interventions
  • Stakeholder Collaboration :   Ability to work closely with BTMs, ASMs, and ZSMs to drive alignment and execution
  • Result Orientation :   Focused on achieving measurable improvements in sales productivity and performance metrics
  • Skills Required

    Sales, consumer healthcare, Fmcg

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