Karban - Growth Manager

Description : About Karban :

Karban is transforming indoor-climate appliances (air purifiers, smart fans, consumer appliances) with design-led engineering, premium branding and D2C + marketplace distribution. We seek a growth leader who understands how to scale online channels, drive brand performance and accelerate profitability.

Key Responsibilities :

• Own end-to-end online growth : marketplaces (e.g., Amazon India), Meta platforms (Facebook / Instagram), and Karbans D2C site.
• Define and execute the growth roadmap : channel mix, customer acquisition, retention, funnel optimisation, LTV / CAC ratio.
• Manage & optimize performance marketing budgets (30-50 lakhs / month), set ROI / ROAS targets, track KPIs and scale channels.
• Lead creative & media strategy : ad creative test & learn, landing page optimisation, AB testing, audience segmentation.
• Collaborate closely with Product, Brand & Engineering teams to ensure product-market fit, platform readiness and seamless customer experience.
• Build dashboards, analyse data (sales, marketing, attribution), produce actionable insights and steer growth decisions.
• Drive D2C growth for a hardware / consumer-electronics brand : understand purchase cycles, upgrade / repeat behaviour, subscription models if applicable.
• Mentor and lead a small performance marketing team or agency partners; establish scalable processes & tooling.

Required Skills & Experience :

Why Join Karban?

Working Conditions :

What we offer :

(ref : iimjobs.com)