Head Of Business Strategist

Core Responsibilities

• Develop and execute  comprehensive marketing and business growth strategies  aligned with SunCrypto’s short- and long-term goals.
• Lead and manage the Marketing Team , including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
• Lead  cross-functional teams  across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
• Design and optimize  monetization models , fee structures, and referral programs to maximize revenue and user lifetime value.
• Plan and execute  Go-to-Market (GTM)  strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
• Oversee  brand positioning, public relations, and partnerships  to build market credibility and strengthen SunCrypto’s brand identity.
• Manage  user acquisition and retention funnels  through performance marketing, growth hacking, community engagement, and automation.
• Drive  data-driven insights and reporting , establishing KPIs and dashboards to monitor marketing ROI, CAC / LTV, and campaign performance.
• Collaborate with leadership on  strategic business expansion  — identifying new market opportunities, partnerships, and regional growth avenues.
• Work closely with compliance and legal teams to ensure all campaigns adhere to  FIU-IND, PMLA, and advertising guidelines .

Required Skills & Qualifications