Creative Design Lead - FMCG Product design experience required

Location : BangaloreExperience : 5+ years in design, with strong FMCG exposure and at least 2 years in a managerial roleFunction : Brand & DesignRole Overview : We're looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands. This role is for someone who blends strong creative instinct with strategic thinking and executional excellence. If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.Why Join Us?- You'll shape the design language of brands seen by millions across India- You'll work at the intersection of strategy, storytelling, and visual identity- You'll have end-to-end creative ownership, from packaging to digital to offline- You'll lead and mentor a growing team of designers and freelancers- Join a dynamic team that values creative thinking, speed, and aesthetic excellenceKey ResponsibilitiesBrand & Packaging Design Ownership- Define and evolve the visual identity of each brand across packaging and digital- Lead packaging design for new products and revamps – ensure standout on digital presence, compliance, and resonance with consumers- Set visual tone for sub-brands and product lines while maintaining consistency with master brandCampaign & Marketing Design- Oversee creative development for 360° brand campaigns – digital ads, social, offline, influencer content, and event collaterals- Align with marketing and content teams on campaign objectives and creative direction- Translate project briefs into high-impact visual storytelling that drives awareness and conversionTeam Leadership & Workflow Management- Mentor and manage a team of in-house designers and external partners (freelancers, agencies)- Drive the design workflow for multiple brands and projects across timelines- Conduct regular reviews, give creative feedback, and raise the quality barVendor & Production Oversight- Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery- Supervise final mockups, artworks, press approvals, and production specsCreative Strategy & Innovation- Stay ahead of design trends, competitor visual language, and cultural cues- Push creative boundaries while keeping designs rooted in brand and business goals- Regularly present design strategy and rationale to leadership and cross-functional teamsQualifications & Skills- Bachelor's / Master's in Design, Communication, or Visual Arts- 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management- Strong portfolio across packaging, branding, digital, and integrated campaigns- Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus- Strong aesthetic sensibility combined with business understanding- Excellent communication and presentation skillsBonus if You Have- Built or scaled design systems for challenger FMCG brands- Experience in D2C / e-commerce and content-rich digital formats- Worked in high-growth, entrepreneurial environmentsAbout Lo FoodsLo Foods is more than just a brand; it's purpose-driven with a clear mission : to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.Our three brands support this mission : Keto Smart - Low-carb products for the Keto lifestyle.Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.