Local Marketing & Content Strategy Specialist

Role Manage content, performance, and local marketing initiatives. Ship measurable results : traffic, leads, and revenue.

Experience : 2–3 years in content + performance + local / field marketing.

Location : Hyderabad (on-site)

Employment Type : Full-time.

Core responsibilities Plan and run quarterly marketing calendars across YouTube, Instagram, LinkedIn, and blog

Own paid campaigns end-to-end : budgets, creatives, audiences, landing pages, tracking, and reporting

Build local marketing flywheel : store events, campus outreach, partner tie-ups, community meets

Operate the content pipeline : briefs, scripts, thumbnails, posts, and publishing cadence

• Manage CRM and lead funnels;

tighten attribution from ad / view → inquiry → order

Maintain brand voice, visual consistency, and approval flows

Coordinate with Sales, Ops, and ERP teams for offers, inventory pushes, and launch timelines

iterate fast on hooks, creatives, targeting, and pages

Own listings and reputation : Maps, reviews, forums, creator / affiliate relations

KPIs Qualified leads (MoM growth)

Cost per result for Digital Ads

CTR, CVR, watch time, and subscriber growth

Event footfall and partner-sourced leads

Organic search visibility on priority SKUs and categories

Required skills Google Sheets : dashboards, QUERY / FILTER, pivoting, basic Apps Script familiarity

Adobe tools for content production (Photoshop / Premiere / Illustrator or equivalents)

Performance marketing ops : Meta / Google setup, pixels / Tags, UTMs, conversions, lookalikes, retargeting

tight execution and version control

Understanding of SEO and Keyword Research tools

Big plus PC build experience and / or technical background (components, SKUs, specs, benchmarks)

Compensation & benefits ₹4–9 LPA (based on fit and experience)

Annual performance bonus

Health insurance

Training and development