Position Title : Meta & Google Ads Manager
Organization : Homeless Care Foundation
Location : Janakpuri Delhi
Employment Type : Full-time ( In Office Work )
About Homeless Care Foundation
Homeless Care Foundation is a non-profit organization dedicated to serving abandoned elders, helpless sadhus, and underprivileged slum children by providing them food, shelter, healthcare, and education. With a vision to restore dignity and hope, we are committed to expanding our impact through digital engagement and fundraising.
Role Overview
We are seeking a passionate and results-driven Meta & Google Ads Manager to design, implement, and optimize digital advertising campaigns across Facebook, Instagram, and Google. This role will play a key part in expanding donor outreach, fundraising, and spreading awareness about our humanitarian projects.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
- Conduct audience research, keyword planning, and donor targeting for effective campaign reach.
- Develop impactful ad creatives in collaboration with the content and design team.
- Track, analyze, and report campaign performance metrics such as CTR, CPC, ROI, donations, and leads.
- Optimize campaigns to achieve maximum ROI within allocated budgets.
- Ensure compliance with Meta & Google’s advertising guidelines for NGOs.
- Work closely with the fundraising and communications team to align ads with ongoing campaigns and projects.
- Stay updated on digital marketing trends and fundraising innovations.
Qualifications & Skills
Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).Minimum 3-4 years of proven experience managing Google Ads and Meta Ads campaigns.Strong knowledge of digital fundraising and donor acquisition strategies.Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related tools.Excellent analytical skills to interpret campaign data and optimize performance.Strong creativity and copywriting skills for impactful donor-focused campaigns.Experience working with NGOs or donor communications (preferred).Key Competencies
Data-driven decision making.Strong project and time management.Ability to work independently and as part of a team.Passion for social impact and commitment to Homeless Care Foundation’s mission.Work Hours
Standard office timings [10 : 30 AM to 7 : 00 PM].As campaigns may require active 24 hours monitoring, you may occasionally be required to work beyond normal hours, including weekends, during peak campaign periods or festive seasons.Compensation
Competitive NGO sector remuneration, commensurate with skills and experience.How to Apply
Interested candidates may send their CV, details of past campaigns managed, and to hr@homelesscarefoundation.org or can directly contact us on 9625556997