D2C Growth Lead
Caresmith IndiaRepublic Of India, IN30+ days ago
Job descriptionConduct market research, competitor analysis, and consumer insights studies to inform strategy. Develop annual and quarterly brand marketing plans , aligning with business objectives and revenue goals. Identify opportunities for new product launches , partnerships, and campaigns that strengthen brand relevance. Own the creative direction for all campaigns— from concept to execution. Work with designers, writers, and video teams to create 360° brand campaigns across digital, social, and offline channels. Ensure all marketing communication is consistent with brand guidelines Develop compelling copy and storytelling for ads, socialmedia, website, email, packaging, and PR initiatives. Lead performance marketingstrategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates. Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance. Work to optimize budgets and maximize ROI . Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness. Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends. Build the companies retention flywheel with CRM & retention campaigns Optimize campaigns to ensure RTO is managed at the target ROAS Oversee the content calendar and ensure an always-onsocial media presence. Work with the socialmedia team to deliver contentthat is creative, educational, and community-focused . Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement. Driving SEO initiatives and building up organic SEO Partner with the Product team to align marketing with product roadmaps and feature launches. Work with Content teams to develop campaigns that boost sell-through and D2C performance. Liaise with external agencies for creative, PR, and influencer outreach. Own the marketing budget , ensuring optimal allocation across channels. Prepare monthly and quarterly marketing performance reports for leadership. Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights. Manage and mentor junior marketers, content creators, and interns. Build a culture of innovation, accountability, and learning within the marketing function. Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team. 5–7 years of experience in brand marketing, digitalmarketing, or growth marketing , preferably in D2C or consumer brands. Strong understanding of performance marketing platforms (Meta Ads, Google Ads). Exceptional skills in strategic thinking, creativeideation, and storytelling . Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making. Proven ability to manage agencies, vendors, and cross-functional teams. Excellent communication and presentation skills. Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment. Brand Growth : Increased brand awareness, engagement, and sentiment. Performance KPIs : Improved ROAS, lower CAC, higher conversion rates. Campaign Impact : Successful launch of campaigns with measurable results. Team Development : Well-functioning, motivated marketing team with clear deliverables.
Experience : 5–7 Years
Location : Ballard Estate, South Mumbai
Reports to : Founder
Expected CTC : 15LPA
Role Overview
As the Growth Manager - D2C , you will be responsible for developing and executing the brand’s creative communication, strategic direction, and performance marketing efforts. This is a high-impact role requiring a blendof strategic thinking, creative storytelling, data-driven decision-making, and hands-on execution.
You will collaborate with internal teams(design, content, product,sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Brand Strategy & Positioning
- Define and continuously refine the brand positioning, tonality, and narrative
to resonate with Caresmith’s audience.
Creative Communication Development
and delivers a unifiedbrand experience.
Performance Marketing & Growth
Content & Social Media Management
Cross-Functional Collaboration
Analytics, Reporting & Budgeting
Team Leadership & Mentorship
Qualifications & Skills Required
Success Metrics for This Role
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Growth Lead • Republic Of India, IN
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