Job Description - Sr. Sales Manager / Sales Manager
Date Prepared / Last Updated : 01-Sept-2020
Designation : Sr. Sales Account Manager / Sales Account Manager
Department : Sales & Marketing
Location : Hotel Property
Purpose of the Role :
To manage and implement sales and marketing strategies ensuring revenue maximization, customer satisfaction, and organizational profitability while promoting the hotel's culture and maintaining high employee morale.
Reporting Structure
- Reports to : Associate Head of Sales and above
- Positions Reporting to : MIS Executives
Interacts with :
Reservations for bookings and availabilityFront Office for room allocation and guest handlingOther Sales offices for leads and coordinationFood & Beverage department for client entertainmentOperational and non-operational departments to ensure guest satisfactionKey Suggest new initiatives to enhance guest experience, increase revenues, and reduce costs.
Design strategies and tactics to improve productivity of assigned accounts.Assist in development and execution of the Sales & Marketing Plan.Operational :
Support Associate Head of Sales and manage duties in their absence.Personally welcome VIPs from assigned portfolios on arrival and departure.Conduct regular client visits based on account category :
A : 2-3 times / week
B : Once a week
C : Once a fortnight
D : Tele-calling / email communication
Monitor portfolio performance (Inbound / Outbound potential, market share).Finalize contractual agreements with clients.Balance portfolio between Retention, Acquisition & Penetration accounts.Develop personal business plan to optimize performance across FITs and MICE segments.Maintain accurate MIS, sales reporting (SFA), and updated client database.Coordinate with Revenue & Reservations team for rates and availability.Stay updated on macroeconomic trends, competitor activities, and market intelligence.Promote premium sales (e., suites), cross-sell services, and manage account receivables.Build and maintain relationships with corporate accounts, travel agents, tour operators, airlines, government departments, and key business generators.Represent the hotel in trade shows, sales blitzes, and industry events.Interpersonal & Leadership :
Ensure team adherence to hotel policies, code of conduct, and grooming standards.Coach, mentor, and provide feedback to team members.Attend mandatory training programs and ensure participation of subordinates.Foster a safe, professional, and collaborative work environment.Keep the team updated on hotel activities, promotions, and packages.Recommend new account development opportunities based on market trends.Authority & Scope :
Areas of Operation : Sales, Marketing, Reservations, Revenue Management, Banquet SalesWork Hours : Role-based; hired for job completion, not hours of workKey Performance Indicators (KPIs) :
Revenue achievement vs. budgetGuest satisfaction and loyaltyPortfolio performance and market shareTeam performance and engagementCompliance with internal processesJob Requirements / Hiring MBA / PGDM in Sales & Marketing or Bachelor's in Hotel 1-3 years of experience in hotel sales roles
Minimum : 1-2 years as Sales Account Manager (preferably in a 5-star hotel)Proven track record in guest experience enhancement, profitability, and account managementInternational hotel experience preferredKnowledge :
Sales & Marketing fundamentalsProperty Management Systems (PMS), Revenue Management, Branding & PositioningBudgeting, forecasting, and market researchIndustry best practicesSkills :
Selling & upselling skillsStrong communication & negotiation abilityAnalytical & problem-solving skillsClient relationship managementPlanning, organizing, and Business-focused, result-oriented, self-motivatedEye for detail, proactive, and people-focusedAge Requirement :
23 - 26 years(ref : iimjobs.com)