Senior Operations Manager - ATL / BTL

o  Own and drive execution of all client activation campaigns across PAN India locations.

o  Translate client briefs into scalable, timely and cost-effective operations plans.

o  Collaborate with Business Development and Client Servicing to ensure flawless delivery.

• Operational Leadership

o  Build & lead regional and zonal operations teams PAN India.

o  Ensure execution standards, cost control and timely delivery for each project.

o  Build and enforce SOPs for campaign execution, logistics, promoter deployment, etc.

• Promoter & Vendor Management

o  Oversee nationwide promoter network – recruitment, onboarding, training and quality control.

o  Build and manage relationships with execution vendors and third-party agencies.

o  Ensure legal compliance and documentation of promoters and vendors.

• Technology & Systems Integration

o  Champion adoption and utilization of the internal Campaign Management System (CMS).

o  Work closely with the technology team to enhance tools for planning, reporting and analysis.

o  Drive real-time monitoring and data-backed insights from on-ground campaigns.

• Budgeting & Cost Optimization

o  Monitor project budgets, control costs and ensure healthy gross margins.

o  Work with the finance team to forecast, allocate and track campaign-related expenses.

o  Ensure statutory compliances

• People & Performance Management

o  Build and mentor a high-performing operations team with clear KRAs and accountability.

o  Drive training programs to upgrade team capabilities in line with company growth.

o  Implement performance metrics to evaluate internal team and external vendor success.

• Risk & Crisis Management

o  Anticipate, identify and mitigate operational risks during campaign execution.

o  Create escalation protocols and response plans for field-related challenges.