Responsibilities
- Manage all aspects of social campaigns
- Create and optimize campaigns
- Manage and optimize display campaigns across multiple devices
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company's social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data / metrics, insights, and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
Job Qualifications and Skill Sets
Below are the qualifications expected of an SMM :Proven working experience in the social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo / video / text), presentation, and communication skillsDemonstrable social networking experience and social analytics tools knowledgeKnowledge of online marketing and a good understanding of major marketing channelsPositive attitude, detail, and customer-oriented with good multitasking and organizational abilityFluency in EnglishApply Now - betasaurus.com / careers
Skills Required
Online Marketing, Digital Media, Social Media Marketing