Position : AVP – Agency Partnerships (ARAs Client – Leading Ad-Tech SaaS Platform)
Location : Pune, India | Work from Office (5 days / week) |
About ARAs Client
ARAs Client is building the world’s #1 Retail Media Technology Platform , operating as a vertical B2B SaaS leader. Our platform hosts a comprehensive suite of apps converging advertising, marketing, and demand planning for thousands of merchants, retailers, and brands. Today, ARAs Client powers 50,000+ brands across 12 countries , delivering innovation in ad-tech, mar-tech, and retail-tech that drives measurable business impact.
Role Summary
As the Associate Vice President – Agency Partnerships , you will be the growth architect for ARAs Client’s product partner ecosystem. This leadership role is pivotal in shaping monetization strategy, establishing strategic ad-tech alliances, and scaling agency and brand partnerships that drive measurable revenue impact.
You’ll work closely with leadership and cross-functional teams to build scalable, partner-driven growth models and represent the company in high-visibility industry forums.
Key Responsibilities
Monetization & Ad Partnerships
- Build and scale monetization channels through programmatic, display, OTT / CTV, and hyperlocal ad solutions.
- Drive direct deals, PMP / RTB partnerships, and ecosystem-based revenue models.
Strategic Alliances & Agency Relationships
Lead partnerships with media agencies, brands, DSPs, SSPs, and ad-tech players to accelerate adoption.Establish joint business plans and secure multi-crore strategic deals.Partner Growth & GTM
Design and implement GTM strategies with agencies and partners for category expansion.Build revenue accountability through joint planning, enablement, and co-selling frameworks.Cross-Functional Collaboration
Partner with Product, Sales, and Marketing to influence product roadmap and deliver partner-first solutions.Create training programs, playbooks, and engagement toolkits for partner enablement.Leadership & Ecosystem Development
Represent ARAs Client at industry conferences, panels, and CXO forums.Mentor internal teams on digital monetization, programmatic strategy, and ecosystem partnerships.Must Have Qualifications
12–15 years’ experience in ad-tech, digital media, or programmatic advertising.Proven success in driving monetization and partnership-led revenue.Deep knowledge of agency partnerships, DSPs / SSPs, RTB, and PMP ecosystems.Experience negotiating large-scale deals in FMCG, BFSI, Auto, Travel, or eCommerce sectors.P&L ownership and GTM strategy experience.Excellent stakeholder management and strategic negotiation skills.Startup DNA — ability to thrive in high-growth, fast-paced environments.Nice to Have
Experience in OTT / CTV or retail media ad ecosystems.Exposure to international ad-tech or SaaS markets.Strong analytical orientation and comfort with mar-tech / ad-tech tools.Behavioral Competencies
Strategic and commercial acumen.Executive presence and CXO-level communication.Collaborative leadership with cross-functional influence.Bias for ownership, accountability, and results.Why Join Us
Build a category-defining ad-tech platform alongside founders with Amazon ad-tech pedigree.High-ownership, high-impact role influencing product and ecosystem growth.Competitive compensation with potential equity participation.Dynamic, innovation-led environment with a global growth vision.