Public Relations Manager

Title : Manager Public Relations

Reports : CMO

Broader Role / Responsibilities

Develop a marketing communications plan including strategy, goals, budget and tactics

Develop media relations strategy, seeking high-level placements in print, broadcast and online media

Coordinate all public relations activities

Direct social media team to engage audiences across traditional and new media

Leverage existing media relationships and cultivate new contacts within business and industry media

Manage media inquiries and interview requests

Create content for press releases, byline articles and keynote presentations

Monitor, analyze and communicate PR results on a quarterly basis

Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Build relationships with thought leaders to grow industry awareness

Maintain a keen understanding of industry trends affecting clients and make appropriate

recommendations regarding communication strategy surrounding them.

Requirements :

Proven working experience in public relations required

Proven track record designing and executing successful public relations campaigns at both a local and

national level

Strong relationships with both local and national business and industry media outlets

Exceptional writing and editing skills

Solid experience with social media including blogs, Facebook, Twitter, etc.

Event planning experience

BA / MA degree in Marketing, Advertising, Communications or a related discipline

Location- Lower Parel, Mumbai

Working days- Monday to Friday + Last Saturday Working (WFO)