Social Media and Marketing Head

About UsAt  Nutrinectar Enterprises LLP , we’re crafting two brands that are reshaping what indulgence means for a new generation : Bubz  — India’s first monk-fruit-based prebiotic soda. Zero sugar. Zero guilt. All vibe.Filo Chocolate  — Kunafa-filled artisanal chocolates inspired by Dubai’s dessert culture.We’re a  young, ambitious startup  building lifestyle-driven consumer brands that blend taste, health, and culture. Our team thrives on ownership, creativity, and speed — no rigid hierarchies, no waiting for approvals. Just ideas → execution → impact.About the RoleThis is not a “social media manager” role — it’s  the engine that drives our brand growth .As our  Social Media & Marketing Head , you’ll define and lead how India  sees, hears, and feels  Bubz and Filo.You’ll own everything from brand storytelling and campaign execution to influencer collaborations, digital growth, and community building. Your goal : make our brands  impossible to ignore  — online and offline.This role demands creativity, hustle, and clarity. You’ll need to think like a brand strategist, execute like a content creator, and analyze like a marketer.Key ResponsibilitiesBrand Strategy & GrowthBuild and execute end-to-end brand marketing strategies that drive awareness, engagement, and conversions.Shape the tone, personality, and cultural positioning of both brands.Translate business objectives into creative content and campaign roadmaps.Social Media & ContentLead the entire social media function — strategy, execution, and growth.Plan monthly calendars, reels, and campaigns that align with brand storytelling.Manage influencer partnerships, collaborations, and brand drops.Oversee visual aesthetics and creative direction with design and video teams.Track engagement metrics and optimize based on performance insights.Community & CampaignsBuild and nurture online and offline communities for both brands.Create experiential campaigns — from pop-ups and collaborations to festival tie-ins.Identify opportunities for trend-driven and culture-relevant moments.Manage partnerships with cafés, gyms, and lifestyle spaces for sampling or collabs.Leadership & ExecutionCollaborate directly with founders on brand positioning and content direction.Lead the marketing team (design, video, performance, and interns) with clear KPIs.Manage budgets, timelines, and creative deliverables end-to-end.Be accountable for results — not just posts.Requirements1–4 years of experience in marketing, branding, or content (D2C / FMCG experience is a plus).A strong understanding of storytelling, consumer psychology, and digital trends.Confident with campaign planning, influencer partnerships, and community management.Excellent communication, copywriting, and visual judgment.Hands-on with analytics, creator coordination, and fast-turnaround campaigns.Freshers with strong creative instincts and hustle are also welcome.Work CultureWe’re  not a 9–5 company . Expect flexible hours, creative freedom, and the occasional weekend event (with comp-offs given).Everyone here is a  leader  — we value speed, initiative, and accountability.We move fast, learn faster, and only care about one thing : creating impact that people  feel .