Talent.com
No longer accepting applications
Sr. Digital Marketing Specialist

Sr. Digital Marketing Specialist

CapActix Business SolutionsVadodara, IN
10 days ago
Job description

We are hiring a Senior Digital Marketing Executive to join our marketing team and help deploy effective digital marketing strategies by conducting market research, developing content production projects, and strategizing with other team members. Your primary responsibility will be planning, developing, implementing and managing overall marketing campaigns to promote brands, promote engagement and generate leads.

Responsibilities :

  • Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
  • Manage & guide the team in the development of the overall digital marketing strategy
  • Develop and nurture a high-performance team to bring the result
  • Proven SEO and Email Marketing experience
  • Creating content in the form of social media posts, blog articles, etc. when required.
  • Ability to analyse different metrics for digital marketing channels and identify market trends
  • Conducting market research and tracking competitors’ marketing activities.
  • Managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
  • opportunities and optimising content to improve ranking and increase traffic.
  • Manage overall email marketing and social media strategy

Email Marketing Management  :

  • Creating and monitoring a wide variety of email marketing campaigns
  • Ensuring design, content, and layouts of emails are optimised, user and mobile-friendly
  • Tracking and Managing Email Database for regular email campaigns
  • Manage and work with lead generation team
  • Close tracking and analysis of campaign results based on micro metrics such as email open rate, spam rate, unsubscribe rate, conversion rate etc.
  • Analyse campaign performance and suggest improvements
  • Paid Campaign Management

  • Develop and implement paid advertising strategies aligned with business objectives.
  • Identify target audiences and tailor campaigns to maximise engagement and ROI.
  • Stay updated on industry trends and competitor activities to refine strategies.
  • Manage paid campaigns across platforms such as Google Ads, Meta Ads (Facebook / Instagram), , Twitter, and other relevant channels.
  • Set up, launch, and optimise ad campaigns, including ad copy, creatives, and audience targeting.
  • Perform A / B testing to evaluate and improve ad performance.
  • Monitor campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
  • Analyse data to identify trends and actionable insights for ongoing optimisation.
  • Adjust budgets and bidding strategies to maximise results within allocated spend.
  • Work closely with the content, design, and product teams to create effective ad creatives and landing pages.
  • Present performance reports and recommendations to management on a regular basis.
  • Job Requirements :

  • An experienced marketing leader with a strong technical background, sound technical skills, analytical ability, good judgement, team player and strong operational focus.
  • Strong analytical skills with experience using analytics tools like Google Analytics, Google Tag Manager, SEMrush, Email Marketing tools etc.
  • 3+ years of experience managing Email Marketing, paid media campaigns and other digital marketing platform.
  • Proficiency with platforms like Google Ads, Meta Ads Manager, and Campaign Manager.
  • Bachelor's degree in marketing, Business, or a related field
  • Well versed in English verbal and written communication.
  • Working with team to brainstorm new and innovative growth strategies
  • Prior Experience in KPO industry or International Market is required.
  • Create a job alert for this search

    Digital Marketing Specialist • Vadodara, IN

    Related jobs
    • Promoted
    Marketing Interns (Webinars & Engagement)

    Marketing Interns (Webinars & Engagement)

    ClovityAnand, IN
    Ready to Build Your Career in Marketing?.Marketing Interns (Webinars & Engagement).High performers will have the opportunity to . Plan, promote, and execute webinars & online events.Drive engagement...Show moreLast updated: 30+ days ago
    • Promoted
    Programmatic Ads Manager

    Programmatic Ads Manager

    Texonica Marketinganand, gujarat, in
    Are you passionate about programmatic advertising and looking for a flexible, part-time work-from-home role?.Texonica Marketing is growing, and we want to connect with experienced programmatic pros...Show moreLast updated: 8 days ago
    • Promoted
    Civica - Digital Marketing Lead

    Civica - Digital Marketing Lead

    CIVICABaroda, India
    Why you will love this opportunity as Digital Marketing Lead at Civica This position plays a key role in shaping and implementing the content strategy across multiple...Show moreLast updated: 30+ days ago
    • Promoted
    VP / Head of Global Marketing

    VP / Head of Global Marketing

    MaxVal Group, Inc.vadodara, India
    The VP / Head of Global Marketing will be responsible for leading end-to-end marketing functions for the company, working closely with the CEO, COO, CRO and other company executives to develop and im...Show moreLast updated: 10 days ago
    • Promoted
    Digital marketing manager

    Digital marketing manager

    Jagdish Farshan Private LimitedVadodara, Gujarat, India
    Position : Brand & Digital Marketing Head (D2 C).Location : Vadodara (On-site only – Vadodara-based candidates preferred). We’re on a mission to take Gujarat’s favorite namkeens, mithai & snacks globa...Show moreLast updated: 23 days ago
    • Promoted
    Senior Digital Ads Analyst – Optimize Google & Meta Campaigns

    Senior Digital Ads Analyst – Optimize Google & Meta Campaigns

    Finixio Careersanand, India
    Senior Digital Ads Analyst – Optimize Google & Meta Campaigns.Finixio is a fast-growing digital media company operating a portfolio of market-leading websites across multiple niches – from finance ...Show moreLast updated: 9 days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    BhanzuNadiad, Gujarat, India
    Experience : 5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc. EdTech / consumer / subscription businesses.Job Description : To ...Show moreLast updated: 3 days ago
    • Promoted
    Digital Media Content & Brand Communications Specialist

    Digital Media Content & Brand Communications Specialist

    IndiaIT360Anand, Gujarat, India
    Key Responsibilities : Content Writing : Develop, write, and edit.Write and edit content copy for Social Media Create compelling. IT products, services, and solutions.Translate complex technical topic...Show moreLast updated: 3 days ago
    • Promoted
    Performance Marketer

    Performance Marketer

    YouTribevadodara, India
    We Need a Meta Ads Wizard Who Can Sell Ice to Eskimos.Performance Marketer / Paid Media Specialist.We’re YouTribe — a creator-first platform built in India for people who are done dancing for the a...Show moreLast updated: 9 days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Jagdish Farshan Private LimitedVadodara, Gujarat, India
    Brand & Digital Marketing Head (D2C).Vadodara (On-site only – Vadodara-based candidates preferred).We’re on a mission to take Gujarat’s favorite namkeens, mithai & snacks global 🌍.Amazon, quick co...Show moreLast updated: 30+ days ago
    • Promoted
    Shopify and Email Marketer (B2B E-Commerce)

    Shopify and Email Marketer (B2B E-Commerce)

    Al-Haram Londonanand, gujarat, in
    Work hours aligned with UK business time).Al- Haram London (B2B A Modest wear).The ideal candidate should have hands-on experience in. Shopify, e-commerce operations and Email marketing,.You’ll play...Show moreLast updated: 4 days ago
    • Promoted
    Content Specialist

    Content Specialist

    Runablevadodara, India
    At Runable, we are building a platform where anyone can do any digital task online task across any device—mobile, desktop, or browser with ease and reliability. Our mission is to create a world wher...Show moreLast updated: 9 days ago
    • Promoted
    Developer Marketing

    Developer Marketing

    BrowserStackvadodara, India
    BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed.F...Show moreLast updated: 10 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlVadodara, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 8 days ago
    • Promoted
    Digital Advertising Manager

    Digital Advertising Manager

    ArnayaAnand, IN
    Our mission is to deliver high-quality, functional, and timeless designs that bring comfort and style to people everywhere. As we grow our digital presence globally, we are looking for a.As a Digita...Show moreLast updated: 30+ days ago
    • Promoted
    Quick commerce - Performance Marketing

    Quick commerce - Performance Marketing

    Fraganotenadiad, India
    Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 9 days ago
    • Promoted
    Marketing Executive

    Marketing Executive

    Art Technology and Softwarenadiad, India
    Strategize and execute digital marketing campaigns across social platforms.Create engaging and conversion-focused content aligned with brand tone. Drive brand awareness and visibility through storyt...Show moreLast updated: 7 days ago
    • Promoted
    Digital Advertising Director

    Digital Advertising Director

    Invisible MotionAnand, IN
    Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 30+ days ago