Civica - Digital Marketing Lead

Why you will love this opportunity as Digital Marketing Lead at Civica

This position plays a key role in shaping and implementing the content strategy across multiple social media platforms.

The main objective is to devise a robust plan for attracting followers, generating high-quality leads through organic methods, boosting audience engagement, and enhancing brand visibility, all in line with Civica's overarching growth and customer acquisition goals.

By utilizing data-driven strategies and analyzing performance metrics, the Digital Marketing Lead significantly contributes to our commercial success and the digital transformation you will do to shine in this role

• Social Media Strategy & Execution- Take the lead in developing and managing the social media strategy for Civica's corporate channels with Hootsuite, ensuring everything aligns perfectly with our campaign and brand goals
• Content Planning & Scheduling- Create and keep an organized social media calendar that coordinates content scheduling, publishing, and updates, guaranteeing a consistent brand voice and timely content delivery
• Stakeholder Collaboration- Partner with internal teamssuch as Brand, PR, and Campaign Marketingto gather, approve, and align content that supports our overarching business objectives and campaign themes
• Hootsuite Amplify Management- Utilize Hootsuite Amplify to enhance our social reach through employee advocacy, offering content and guidance to empower teams to share approved posts and increase engagement
• Performance Monitoring & Reporting- Monitor key performance metrics (like engagement and followers) across various platforms, generate monthly reports, and share actionable insights to refine our digital engagement strategies
• Compliance & Governance- Ensure all content and campaigns adhere to Civica's social media policies, brand standards, and regional regulatory requirements, including appropriate language and terminology
• Market & Trend Awareness- Stay updated with the latest digital marketing trends, platform changes, and industry best practices to continually enhance social performance and campaign effectiveness

Essential Competencies

Preferred Skills

(ref : iimjobs.com)