Media Planner -Reputed Media Industry -Delhi, NCR, India -6LPA -Kajal

JOB DETAILS

Collect and analyse market data.

Identify target audiences and understand their behaviour and habits.

Development of performance and data-driven strategies for current clients, as well as pitches.

Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.

Allocate budgets and monitor costs.

Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.

Adopting a test-and-learn approach to campaign optimisation across all accounts

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