International Marketing Manager
Rainbow Children's HospitalsDelhi, Republic Of India, IN4 days ago
Job descriptionHire BD representatives and set performance objectives for team members and monitor performance on regular basis Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed. Attend industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends. To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them. Collect information about all the existing doctors in the territory and build rapport for direct patients’ referral. To create new leads & aggressively grow & retain the market share Develop and implement initiatives to build Rainbow brand overseas Work with technical staff and other internal colleagues to meet Consultant needs / expectations. Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as Release press ad’s Doctor’s program on local channel in local language overseas Leaflets distribution in corporate, small hospitals etc. Local radio channel advertising (FM radio campaign, called wellness program) To market information on unique surgery performed / latest developments at hospital. Promotion of new line of Treatment facilities added leading to more footfalls. Any other portfolio that may be entrusted by the management from time to time. 7 – 10 years of experience in Health Care Industry Exposure to International markets and regulations Sound knowledge of healthcare industry Excellent presentation skills to conduct high level meetings. Good Communication and Team Management Skills Negotiation and Influencing Skills Cluster Penetration and Expansion Rise in footfalls from referral doctors Design and Execution of Marketing Campaigns / Workshops etc. Team Management and Development
Job Summary : Managing business development activities both short & long term, support in developing and implementing market expansion strategies.
Focus
Indicators
Financial / Business
- Mine and leverage opportunities for strategic alliances with HCFs / Medical Tourism agencies
- Conduct market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.
- Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.
- Identify the area or the specialty that needs to be focused either through live workshops, overseas CME programs, conducting clinics etc.
- Preparing business plan & marketing budget with proper execution.
- Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.
- Ensure detail study of the doctors, hospitals, corporate & PSUs in and around the City.
People
Customer
Operations
Educational Qualifications :
MBA in Marketing
Work Experience
Expected Deliverables
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Marketing Manager • Delhi, Republic Of India, IN
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