Growth Initiatives Manager

Location : Bengaluru (work from office)

Role Overview

We are seeking an experienced Growth Product Manager to join our team and drive product adoption, user engagement, and revenue growth.

The ideal candidate will be passionate about using data to identify growth opportunities, optimize user experiences, and build features that deliver measurable business impact.

Key Responsibilities

• Define and own strategic north star metrics to drive growth across current product lines.
• Lead external growth initiatives across channels to improve lead generation, consideration, and conversion by streamlining processes and reducing friction.
• Design and execute product-led initiatives—such as lite versions, demo environments, self-serve trials, and low-barrier experiences—that creatively generate and nurture leads, reduce merchant anxiety, and accelerate product trials.
• Own and grow the Partner Training Portal as a channel for educating partners, creating new leads, and driving adoption of BIK’s offerings.
• Work with the Customer Success team to generate actionable insights that drive retention and upsell opportunities.
• Identify high-leverage product opportunities through data analysis, user feedback, and experimentation.
• Partner cross-functionally with design, engineering, and marketing to execute growth experiments and roll out impactful product changes.
• Support GTM teams on campaign strategy, channel adoption, and user education to ensure new features and initiatives reach their audience effectively.
• Define success metrics, track KPIs, and regularly report on performance, learnings, and improvement areas.

Qualifications

Required

Preferred

Impact You'll Have

Interview process

We follow a fast-paced and friendly interview process, just like the way we work. There are typically four rounds in total.

Interview best practices

About Company

Vision : BIK helps e-commerce companies in India to generate more revenue. We work with big e-commerce players in India like Livspace, Firebolt, Tata Brands, Forum mall. We have two products BIK and Manifest AI. Our vision is to be the market leaders in the marketing automation category across the world.

Scale : We process more than a billion events across these brands on an yearly basis which is increasing rapidly MOM.

Fuel : Monetizing the product from early days we have a solid business model and our revenue numbers are growing at a healthy pace. Apart from this we are funded by top investors in the world like Sequoia capital and Ycombinator.

People : We have a culture which gives you a lot of challenges to solve and at the same time get high rewards.