Digital Content and Engagement Lead

Company Description

Satmi is a bootstrapped venture established in 2025, focusing on spirituality and mindfulness. The organization is dedicated to empowering individuals and communities to evolve into their best selves and awaken higher consciousness. Drawing from ancient wisdom and tailored for modern life, Satmi offers products, stories, and experiences designed to inspire presence, purpose, and transformation. Satmi invites everyone to step into a world of new possibilities and a brighter, more purposeful future.

Role Overview :

This role is perfect for someone who has hands-on experience growing social media pages for brands and loves thinking creatively. You’ll lead content strategy, manage posting schedules, analyze performance, and occasionally represent the brand on camera for reels or short-form videos.

Responsibilities :

• Develop and execute social media strategies for organic growth : increasing followers, boosting engagement, elevating brand awareness (Instagram, LinkedIn, Facebook, YouTube, etc.)
• Create and appear in on-camera content (reels, stories, behind-the-scenes videos, etc.)
• Manage daily content creation, curation, and posting across platforms (Instagram, LinkedIn, Facebook, YouTube, etc.)
• Maintain and manage a content calendar : schedule posts, plan themes, campaigns, stories, and cross-platform coordination.
• Ability to write content for social media (copywriting for social, visual storytelling, understanding of what works on different platforms)
• Analyze performance metrics and optimize campaigns for engagement and growth
• Collaborate with the design teams for campaigns, launches, and brand storytelling
• Stay current with social media trends, tools, and platform updates
• Engage with the community and respond to comments and messages in brand tone
• Team leading abilities as the role might be offered to lead a small team of interns

Requirements :

What We Offer :