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Performance Marketing Executive
Talent Corner HR Services Pvt LtdKanpur, Uttar Pradesh, India3 days ago
Job descriptionConduct audience research, competitor analysis, and A / B testing to refine campaigns. Build and manage funnels for webinars, demos, and call-booking. Ensure smooth lead flow across ads, CRM, email automation, and WhatsApp automation Collaborate with design / content teams to develop high-performing creatives and landing Set up and manage automation and integrations via tools like Zapier, Pabbly, etc. Run email marketing automation using platforms such as ConvertKit, ActiveCampaign, Execute and manage WhatsApp automation through AiSensy, WATI, or similar tools. Track, analyze, and report campaign performance using Google Analytics (GA), Google Ensure accurate setup of tracking pixels, events, and conversion tracking. Drive campaigns for both client acquisition and in-house agency growth. Stay updated with the latest PPC and funnel marketing trends, particularly in the EdTech 2–3 years of proven hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads. Strong understanding of funnels (webinar, demo, and call booking). Experience with Zapier / Pabbly integrations. Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.). Hands-on experience with WhatsApp automation tools like AiSensy, WATI, etc. Strong analytical and optimization skills with a focus on CPL, CTR, and ROAS. Prior experience in EdTech campaigns will be considered a significant advantage.
Please share your CV at : jayanta.ghosh@talentcorner.in
WhatsApp / Call : 9234308465
Position : PERFORMANCE MARKETING EXECUTIVE
Location : Sector 62, Noida
Budget : 4.80 LPA – 5.40 LPA
Experience Required : 2–3 Years
Industry : EdTech / E-learning
Key Responsibilities : -
- Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads .
- Manage and optimize performance metrics such as CPL, CTR, ROAS , and
lead-to-enrollment ratio.
tools.
pages.
Mailchimp, etc.
Tag Manager (GTM), and dashboards.
domain.
Preferred Candidate Profile : -
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Performance Marketing • Kanpur, Uttar Pradesh, India
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