Key Responsibilities :
Manage and optimize Google & Meta Ads campaigns, including remarketing
Leverage Google Analytics for actionable insights and performance improvements
Utilize tools like Surf Chat , PMS , and other marketing platforms
Handle monthly ad spends of ₹8–10L+ with clear ROI tracking
Collaborate with content, tech, and sales teams to drive full-funnel marketing strategies
Requirements :
1–3 years of hands-on experience in performance marketing (Google ecosystem) & Meta campaigns
Proven track record in EdTech campaigns
Strong expertise in analytics, audience segmentation , and retargeting
Familiarity with Surf Chat and PMS tools is a big plus
Marketing Executive • Kanpur, Uttar Pradesh, India