Marketing Executive

Job description

• Developing and executing the ATL / BTL Marketing strategy of the Brand to achieve defined business objectives.
• Work closely with the Sales & Marketing team to ensure that ATL / BTL Strategies are aligned with marketing objectives and sales revenue targets.
• Managing Brand communication for ATL / BTL activations for multiple projects aligned with corporate Brand strategy
• Ensuring the proper development, execution and bench-marking of all ATL / BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand
• Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
• Designing & implementing ATL / BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.
• Identifying & ensuring that ATL / BTL activity are done as defined & documented
• Identifying, negotiating and following up with ATL / BTL Vendors to ensure quality and timely work delivery.
• Implementing and evaluating both project and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of consumer participation.
• Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing team.
• Implementing and tracking Marketing programs to increase Sales, Brand Visibility and Brand Awareness
• Identifying and developing necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
• Monitoring and evaluating Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed
• Tracking and reporting on POS trends as well as promotion performance.
• Analyzing brands sell through results by channel and make recommendations to increase sales.
• Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Promotion Activity and social media.

Requirements

Skills Required

Btl, Atl, Marketing Operations