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3 Days Left : Creative Designer – Branding

3 Days Left : Creative Designer – Branding

Continental HospitalsIndia
11 hours ago
Job description

Job Title : Creative Director – Branding

Role Overview :

We are seeking an innovative and strategic Creative Director to lead branding, design, and creative communications for our hospital. The role requires a visionary professional with core expertise in healthcare branding, capable of translating the hospital’s mission and values into impactful brand identity, patient-centered communication, and market positioning.

Key Responsibilities :

  • Brand Strategy & Identity
  • Develop, refine, and strengthen the hospital’s brand identity across all platforms.
  • Ensure consistency of messaging, tone, and design in alignment with the hospital’s vision and values.
  • Build and manage brand guidelines for internal and external stakeholders.
  • Creative Leadership
  • Lead creative campaigns across digital, print, outdoor, and in-hospital branding.
  • Collaborate with clinical and non-clinical teams to deliver patient-centric brand messaging.
  • Drive innovation in hospital branding through storytelling, visual identity, and experience design.
  • Marketing & Communication Support
  • Partner with Marketing, PR, and Digital teams to conceptualize campaigns for patient engagement, service lines, and hospital reputation management.
  • Oversee design, advertising, and content development to ensure creative excellence.
  • Hospital Environment Branding
  • Create patient-friendly branding within hospital premises (wayfinding, signage, wellness messaging).
  • Ensure all in-hospital branding fosters trust, care, and professional credibility.
  • Team & Vendor Management
  • Manage internal creative team and external design / advertising agencies.
  • Ensure timely execution of campaigns with measurable impact.

Core Knowledge & Skills Required :

  • Proven expertise in branding strategy and creative direction in healthcare / hospital / health-tech industry.
  • Strong understanding of healthcare consumer psychology, patient trust, and hospital reputation management.
  • Ability to translate complex medical offerings into simple, impactful communication.
  • Proficiency in creative tools (Adobe Creative Suite, Figma, Canva, etc.).
  • Exceptional leadership, storytelling, and design-thinking skills.
  • Strong grasp of digital branding, social media, and healthcare marketing trends.
  • Qualifications :

  • Bachelor’s / Master’s degree in Design, Communication, Marketing, or related field.
  • 10+ years of experience in branding / creative direction, with at least 5 years in healthcare / hospital branding.
  • Portfolio showcasing successful healthcare or service-sector branding campaigns.
  • Key Competencies :

  • Strategic Branding Vision
  • Creative Storytelling & Content Innovation
  • Stakeholder Collaboration (Doctors, Patients, Hospital Leadership)
  • Market Insight & Competitive Benchmarking
  • Strong Execution & Delivery Focus
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