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Marketing Operations Specialist – Integrations & Automation

Marketing Operations Specialist – Integrations & Automation

BrightEdgePalakkad, IN
1 day ago
Job description

About BrightEdge

BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.

Position Overview

Role Overview

We’re looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales .

You’ll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment.

What You’ll Do

  • Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms.
  • Design and maintain API-based and native integrations for data synchronization.
  • Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
  • Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility .
  • Monitor, troubleshoot, and document automation and data flow processes.
  • Drive martech evaluations and ensure seamless onboarding into the ecosystem.
  • Deliver dashboards, insights, and campaign reports to stakeholders.

What You’ll Bring

  • 3–6 years’ experience in Marketing Operations / Marketing Automation / Martech Integrations .
  • Proven hands-on experience with Salesforce Marketing Cloud (SFMC) – Journey Builder, Email Studio, Automation Studio, Data Extensions.
  • Familiarity with Salesforce CRM, HubSpot, or Marketo .
  • Strong grasp of lead scoring, routing, and attribution models .
  • Basic SQL or data management knowledge.
  • Experience with integration tools (e.g., Mulesoft, Workato, Zapier, Segment, Snowflake) preferred.
  • Strong collaboration and problem-solving mindset.
  • Preferred

  • Salesforce Marketing Cloud or CRM certification.
  • Experience in B2B SaaS / Enterprise Tech .
  • Familiarity with data privacy and governance (GDPR, CCPA).
  • Compensation

    💰 Up to ₹30 LPA (Total CTC)

    ⚠️ Candidates expecting compensation above ₹30 LPA need not apply.

    Why BrightEdge

  • Be part of a global martech operations team driving enterprise-scale impact.
  • Work with AI-powered SEO and marketing automation technologies .
  • Shape the way data connects marketing and revenue in a Fortune 100 ecosystem.
  • Mandatory Requirements

    🚨 Critical Requirements - Please Read Carefully

  • SaaS Marketing Operations : Must have direct experience leading end-to-end marketing operations for a SaaS-based organization. Agency or non-SaaS experience alone will not qualify.
  • PST Working Hours : This role requires working primarily during Pacific Standard Time (PST) business hours (4 : 30 PM - 1 : 30 AM IST). Candidates must be available for core collaboration hours and team meetings during PST business hours.
  • 30-Day Notice Period : Can join within 30 days of accepting the offer. Candidates with more than 30 days of notice period need not apply. This is a firm requirement due to urgent business needs.
  • Preferred Qualifications

  • Experience in the SEO, digital marketing, or MarTech industry
  • Background working with enterprise B2B customers ($100K+ ACV)
  • Salesforce Advanced Administrator or Marketing Cloud certifications
  • Experience with ABM (Account-Based Marketing) strategies and tools
  • Knowledge of SEO and content marketing operations
  • Previous experience at a high-growth SaaS company (Series B+)
  • MBA or advanced degree in Marketing, Business, or related field
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    Marketing Automation Specialist • Palakkad, IN

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