Influencer Marketing Coordinator
ConfidentialGurugram, Gurgaon / Gurugram, India30+ days ago
Job description2-3 years of experience in influencer or digital marketing. Strong understanding of influencer dynamics across social media platforms. Excellent communication, negotiation, and relationship-building skills. Analytical and data-driven decision-making ability. Creative problem-solver with a pulse on industry trends. Familiarity with influencer marketing tools and disclosure guidelines. Be part of India's fastest-growing D2C brand in wellness Work in a dynamic, fast-paced environment with a young, passionate team Ownership & growth opportunities Competitive salary + perks in a high-impact role Shape the future of innovative health & wellness products
About Us : What's Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! . We're seeking a proactive Influencer Marketing Coordinator to drive impactful collaborations and expand our community reach.
Roles & Responsibilities :
- Identify, evaluate, and engage influencers across relevant platforms.
- Build and nurture relationships with both existing and new influencers.
- Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
- Actively track and respond to DMs on our brand page to identify potential barter collabs.
- Connect with loyal / repeat customers to gather authentic brand testimonials.
- Maintain a well-organized database of all influencers and ongoing collaborations.
- Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
- Stay up to date with influencer trends, platforms, and emerging content creators.
- Define performance metrics, assess campaign success, and adapt strategies accordingly.
- Research industry trends, competitors, and audience behaviours to improve influencer outreach and effectiveness.
- Participate in relevant events to grow the network and support business goals.
Requirements :
Why Join Us
Skills Required
Negotiation, influencer marketing, Digital Marketing
Create a job alert for this search
Influencer Marketing • Gurugram, Gurgaon / Gurugram, India