Digital Marketing Strategist

We are looking for experienced Digital Marketing professional who will be responsible for digital marketing activities of Astral Group.

Key Responsibilities :

Developing and Executing Social Media Strategies on various platforms - Facebook, Instagram, YouTube, Twitter, LinkedIn and WhatsApp.

Handling Paid promotion on Google and Social media channels.

Email Marketing, SMS Marketing, WhatsApp Marketing.

Executing SEO (Search Engine Optimization) and Paid Search Campaigns.

Identify structural improvements in Astral’s website and resolve issues leading to website optimization.

Identify website requirements basis latest trends, competitors’ webpages, etc.

Responsible for website monitoring and analysis of data collected.

Coordinate with Lead Branding to plan social media marketing campaigns.

Manage inbound and outbound leads.

Preferred candidate profile :

Strong knowledge of handling the Social Media channels.

Knowledge of Social Media Marketing.

Educational Qualification :

Any Graduate / MBA with a strong knowledge of Digital Marketing.

Work Experience :

3-5 years of relevant work experience.